The CRM your tickets, offers and check-ins build for you.
Imagine you had tracked all client interactions of the last 3 years. What would you do with this power?
Every person who buys a ticket, fills in a form or attends an event becomes a contact, automatically. Marketing & CRM takes the audience that Smart CRM (inside ticketing) builds for you and turns it into segments, campaigns and attribution. Same database, two jobs: one captures, one converts.
- Sunset Sessions · Vol 1226 Apr 2026 · Online 22:14
- Mainstage · NYE 202631 Dec 2025 · Online 23:47
- Garden Open Air16 Aug 2025 · Door 21:02
- Mainstage Live · Spring5 May 2025 · Online 21:38
Behavioural profiles, built over time.
Which events they attended. How many times they came back. When they checked in. Whether they bought in advance or at the door. The more your venue runs, the richer the picture.
Segment your audience by behaviour and launch targeted campaigns to specific groups, without leaving Openevent.
This is what Openevent knows about a contact, automatically.
- Sunset Sessions · Vol 1226 Apr 2026 · Online 22:14
- Mainstage · NYE 202631 Dec 2025 · Online 23:47
- Garden Open Air16 Aug 2025 · Door 21:02
- Mainstage Live · Spring5 May 2025 · Online 21:38
Segment → create → automate → attribute.
Step 1, Segment. Build audience filters based on behaviour (events attended, attendance frequency, ticket type, geography).
Step 2, Create a campaign. Email newsletter, event announcement, promotion, from a template or from scratch.
Step 3, Set automations. Birthday campaigns, post-event follow-ups, pre-event reminders. Set once, runs automatically.
Step 4, Track attribution. See which campaign drove which ticket sale, down to the click.
One CRM, instead of three.
Most venues stitch together a CRM, an email tool, a segmentation tool and a separate audience list, and the data never quite matches. When ticketing, attendance and contacts live in one place, you stop needing the rest.
General-purpose CRM with no event-native logic, replaced for venue use cases.
Newsletter tools fed by exported CSVs. Here the audience is live and behavioural.
Segment-and-send platforms. Same job, native to your tickets and attendance.
The Google Sheet someone updates by hand on a Tuesday. Gone.
Real per-campaign attribution, which email drove which ticket sale.
Audience builds itself from tickets, forms, attendance, offers, no imports.
The CRM that drafts the outreach too.
Marketing & CRM is what your audience does. Openevent's AI is what to say to them next. The two live on the same data, so the AI knows who attended, what they bought, and how long it's been, and writes the follow-up that fits.
Birthday campaigns, win-back sequences for lapsed regulars, pre-event reminders tailored to who's coming, the AI drafts, you approve. See the AI brain in detail.
Stay on top of your events
The event detail view is the operational core of Openevent, the single place where everything about an event lives. Fully modular: no clutter, no fixed structure, just what matters.
Common questions
- Smart CRM is the layer that quietly captures every contact and behaviour as your events run. Marketing & CRM is the layer on top, segments, campaigns, message templates, attribution. Same data, two surfaces.
- No. The audience is built automatically from ticket sales, form fills, attendance and offers. Manual import is supported for migrations.
- Transactional messages (offers, ticket confirmations, reminders) live in the relevant feature. Marketing & CRM is for outbound campaigns and segmentation.
- Yes. Build segments from real behaviour, events attended, spend, how recently someone came, and target each group with its own campaign or newsletter.
- Yes. Opens, clicks and engagement scores are tracked per campaign, and because ticketing and payments share the same database, you can tie a campaign back to real attendance and revenue.
- Yes. Unsubscribes are captured and honoured automatically across your campaigns, so your outreach stays in line with GDPR and Swiss data-protection rules.
Build your audience, automatically.
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